MEET THE RESEARCH TEAM
Trips to stores, product analysis and interviews
WHAT DOES THE STAFF SAY?
"Please don't design anything with yellow display, everyone hates warm colors for some reason"
"This washing machine is good but some people almost gets afraid of it when they turn it on because it has too many functions, it looks like an control panle for an airplane"
"The only reason to why someone consider to buy a top loaded machine is if they need the space, they are popular to people who lives in an apartment"
What the customers usually are looking for:
- Good price
- Best in test
- Environmentally friendliness
- User friendliness
- As less functions as possible
- Clear design
- Cold colors
- Takes up as small space as possible
FROM USER INTERVIEWS
Lives in a house
Lives with a partner
Uses common laundry room
Have a countertop
"It doesn't matter if it's touch or tactile buttons, the only important thing is that one understand how to use it without instructions."
"Since I have a small apartment I always have to occupy the whole living room when I sort the clothes after washing"
"I hate washing clothes so it would be awesome to make the process faster somehow"
"It would have been nice with some information of how much water and energy you use"
"Everyone talks about these washing machines that are connected to an app but I don't get it. Why would I run the machine through the phone when I have to walk to the machine to put in the clothes anyways?"
"To wash clothes must be the most boring thing I know"
"All machines now days has so many sounds! I get so annoyed of it."
"It's the supply of washing machines that decides the layout of the washing room, it shouldn't be like that."
"I care about the environment a lot and I would like to have a washing machine that are more sustainable"
"I need the main functions, that's it. All the new washing machines has an overwhelming amount of functions which I find unnecessary"
BRINGING RESEARCH TO IDEATION
The washing machine that saves you time, space and water
IN COLLABORATION WITH