Asko | no studio

asko trio

QUICK WORDS

INTRO

The laundry rooms have almost looked the same since the first washing machine came out on the market. The answer is equal when you ask the users what the struggles with laundry is, so what if we completely change the way we look at laundry rooms?

JUMP TO RESULT

Why?

To make the process of cleaning textiles better through designing a future product, part of product or service delivered to ASKO

When?

7 weeks

April-May 2019

How?

Research in group, everything else individually.

Solid Works, Keyshot, Photoshop,

Illustrator and Indesign

MEET THE RESEARCH TEAM

Marian Dembkiewicz

Rebekka Quiroz Wiberg

Wilma Lindbäck

FIELD RESEARCH

Trips to stores, product analysis and interviews

WHAT DOES THE STAFF SAY?

"Please don't design anything with yellow display, everyone hates warm colors for some reason"

"This washing machine is good but some people almost gets afraid of it when they turn it on because it has too many functions, it looks like an control panle for an airplane"

"The only reason to why someone consider to buy a top loaded machine is if they need the space, they are popular to people who lives in an apartment"

What the customers usually are looking for:

- Good price

- Best in test

- Environmentally friendliness

- User friendliness

- As less functions as possible

- Clear design

- Cold colors

- Takes up as small space as possible

FROM USER INTERVIEWS

9 interviews

2/9

Lives in a house

Lives with a partner

5/9

Uses common laundry room

1/9

Have a countertop

5/9

RESEARCH

"It doesn't matter if it's touch or tactile buttons, the only important thing is that one understand how to use it without instructions."

"Since I have a small apartment I always have to occupy the whole living room when I sort the clothes after washing"

"I hate washing clothes so it would be awesome to make the process faster somehow"

"It would have been nice with some information of how much water and energy you use"

"Everyone talks about these washing machines that are connected to an app but I don't get it. Why would I run the machine through the phone when I have to walk to the machine to put in the clothes anyways?"

"To wash clothes must be the most boring thing I know"

"All machines now days has so many sounds! I get so annoyed of it."

"It's the supply of washing machines that decides the layout of the washing room, it shouldn't be like that."

"I care about the environment a lot and I would like to have a washing machine that are more sustainable"

"I need the main functions, that's it. All the new washing machines has an overwhelming amount of functions which I find unnecessary"

BRINGING RESEARCH TO IDEATION

PROCESS

INTRODUCING

The washing machine that saves you time, space and water

Let it run when your're away

Instead of putting the laundry in separate baskets, you can put it directly into Trio's compartments. It allows you to sort the clothes into three parts at time and when all three is full, you simply set the settings and press start. When it's running, you can leave ASKO Trio for as long as you want, it will automatically reload it selves with next compartment of clothes when the first one is done. This will reduce the boringness of doing the laundry since you only have to reload every third time. When one loading is done, the clean clothes will find it's way back to the compartment and wait for you to come and get it. Don't worry, it has ventilation holes and slowly rotates every fifth minute to avoid mold.

Not a washing machine you want to hide

ASKO Trio is a washing machine you don't necessary have to hide behind a curtain or under a bench. It is a wall mounted washing machine that takes zero space on the floor. I wanted to walk away from the standard square shape we've always had to an iconic triangular shape that represent the future. The timer in the center can be used as a clock when the machine is in sleeping mode.

Friendly to you and to the environment

Trio has a minimal amount of functions to make it as easy and fast as possible to wash your clothes. Thanks to the autonomous reloading technique, you can use the same water several times. You will also use less water per cycle thanks to the high g-force and because of the front loaded design. A side loaded machine uses up to 70% less water than the same size top loader.