Airbus | no studio

airbus sawa

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QUICK WORDS

INTRO

What if business class actually was about business? We wanted to design a social flight experience for group travelers, such as businesses people, families or friends to make use of the air time. Allow business meetings, socialize

with friends or meet new people.

JUMP TO RESULT

Why?

Redesign the lower deck into a premium experience that right now is cargo area.

When?

5 weeks

November 2018

How?

Photoshop, Illustrator, Indesign

Solid Works, Rhino and Keyshot

SAWA

TRAVEL TOGETHER

MEET THE TEAM

IDEA GENERATION

A provisional work space was built just for this project to allow customized layouts for

the different stages in the design process and maximize creative thinking with provisional walls.

PROCESS

Video by Felix Wildberger

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THE CABIN LAYOUT

In our concept we split the cabin into two sections:
- The common area near the entrance where passengers can choose to go during the flight
- Assigned group seating customized for passengers flying in groups, such as families, friends or business travelers

THE CABIN

LOUNGE AREA

STAND AREA

RELAX AREA

GROUP SEATING (MAX 18 PERS)

Illustration by: Mohammed Aldulaymi and Wilma Lindbäck

CREW

SEAT

Hover to see explanation

GUIDE SYSTEM FOR A MORE WELCOMING FEELING

According to our research, one of the most time consuming stages when the airplane is docked by the airport, is when the passengers tries to find their seat. Introducing digital seat signs for easier and more effective boarding

A NFC reader is located at the entrance to the lower deck

The passenger blips a NFC tag which is a bracelet or the bonus card for the flight company

A stripe in the roof lights up in a pre-chosen color and guides the passenger to their seat

A digital sign with their name lights up when arriving

Illustrations by: Wilma Lindbäck

GROUP SEATING

Live stream of the

environment outside the cabin

Pair/couple seating & group seating

Luggage compartments
behind the seating

CAD foundation by: Wilma Lindbäck

Photoshop overlay by: Felix Wildberger

THE COMMON AREA

Down is up
We wanted to give the feeling of being at the upper deck when being in the lower deck. This is a premium area and one of our goals was to give the passengers a premium experience even though you walk down.

Lucka

In the common area, the travelers can
relax under the “Lucka” (Swedish for “hatch”). Providing a sense of orientation of the outside world, the passengers can look up at the sky as it turns from day to night. A reflection of the sun projects from the roof and turns when the plane turns to give a realistic feeling of a Lucka.

The possibility of moving

One of the most common wishes from the people we interviewed was to have the possibility to stand up and being able to move somewhere during long flights. The common area allows the travelers to walk away from their group, sit down in the sofa to relax or stand up and chat with other travelers.